I’m Chad. Founder of FUCK YES! Tequila.
That’s me on the label, and that little kid on my back, that’s my inner child. More on that later.
I haven’t always been a YES man. In fact, I spent most of my life HEARING “NO”. It felt normal.
But 35 years of hearing “NO” left me with no health, no career, no marriage, and no home.
Sitting on a friend’s couch with nothing left, a tiny voice whispered another path. "Try YES”.
Something inside me said yes to YES, and literally within moments, people I’d said NO to in the past started showing up.
An old football friend said he could get me back in shape. I said “100% YES".
A year later, another long-lost friend invited me to heal my mind. So I said YES again. And I’ve been saying YES to the universe ever since.
Oh, and that tiny voice whispering YES — it turned out to be my inner child. These days I keep that voice close, and its whisper has become FUCK YES Tequila — my way of shouting about the potential of YES with the whole world.
YES to NOW. YES to LOVE. YES to the UNIVERSE.
BRAND OVERVIEW
In a world where many want to play safe, Fuck Yes! plays bold. We're the wild child of the spirits world, the one that knows no limits and takes everyone on a thrilling ride. Prepare for a journey where predictability and complacency are the only enemies.
Our spirit is not for the faint-hearted. It's for the fearless trailblazers, the life-of-the-party rock stars, and those who understand that life's greatest moments come from the thrill of the unexpected.
So, if you're searching for more than just a drink—if you're seeking a revolution, a community, an experience—then you've come to the right place. Welcome to the world of Fuck Yes!, where extraordinary is the new ordinary, and the journey is just as intoxicating as the destination.
ESSENCE
“DANCING ON THE EDGE WITHOUT FALLING OFF”
PROMISE
Fuck Yes! is more than an alcohol brand – it's a heroic call to action, a reminder to seize the moment, and a promise to deliver an unparalleled experience with every encounter. Whenever you choose Fuck Yes!, you're choosing an adventure, a celebration of individuality, and the unflinching spirit of living life on the edge.
OUR VALUES
Bold Authenticity: We never fake it.
Unapologetic Fun: Life's too short for anything less.
Innovative Spirit: Always a step ahead in the game.
Inclusive Revelry: Everyone's invited to our party.
Sustainability: Wild today, responsible for tomorrow. We care about our planet, and we do it with flair. Every step we take toward sustainability is done with the same boldness that defines our brand.
Quality without Compromise: While we love a good party, we never compromise on the quality of our product. Our commitment is to deliver an exceptional tequila experience every single time.
Universality: The belief that everyone, from all walks of life, has a Fuck Yes! moment waiting for them.
Celebration of Individual Achievement: Championing personal milestones, be it nailing a dance move, finishing a project or even relishing a sunset with friends.
Joyful Inclusivity: Our brand does not discriminate. Every joyful moment, no matter how trivial it seems to the world, is worth celebrating.
Empowerment: We encourage people to not only recognize but to also cherish their wins. It's about pushing people to seek out and create those joyous moments in their lives.
Authenticity: Acknowledging genuine emotions and experiences. The brand respects and uplifts the reality of diverse experiences without gloss or pretense.
Audacity: We dare to be different.
Integrity: Authenticity in every drop.
Community: Celebrating together, as one.
ETHOS
Say YES to life, in all its outrageous glory. We present you with an invitation to push boundaries, challenge norms, and dive headfirst into experiences. We believe in celebrating every moment, big or small, with a resounding FUCK YES!